PartnerJC Decaux
FieldDesign
Decaux Warner Bros
Ponte Vecchio, Florence.
Project conceived for a movie Premiere: Inferno with Tom Hanks.
Storyboard: a demon from Botticelli's map painting of Hell emerges from the middle of the waters of the Arno river, spitting flames of fire towards the Ponte Vecchio which, after several attempts, catches fire completely. The poster of the film is projected on the buildings of the same bridge, with the image of the various symbols of the film, towards which the head of the demon is oriented, from time to time, and of Prof. Langdon in the foreground (Tom Hanks).
Proposal conceived with Massimo Tonon from Genova.
Some years after the concept we already prepared an article about history of perspective, see last image, of the Renaissance in Florence.
Inferno is a 2016 American action mystery thriller film directed by Ron Howard and written by David Koepp, loosely based on the 2013 novel of the same name by Dan Brown. The film is the sequel to The Da Vinci Code (2006) and Angels & Demons (2009), and is the third and final installment in the Robert Langdon film series. It stars Tom Hanks, reprising his role as Robert Langdon, alongside Felicity Jones as Dr. Sienna Brooks, Omar Sy, Sidse Babett Knudsen, Ben Foster, and Irrfan Khan.
Filming began on April 27, 2015, in Venice, Italy, and wrapped on July 21, 2015, in Budapest. The film premiered in Florence on October 9, 2016, and was released in the United States on October 28, 2016, ten years after release of The Da Vinci Code, in 2D and IMAX formats. The film received generally negative reviews from critics, but grossed $220 million against a production budget of $75 million. 
